You've been in San Diego real estate six years, you've capped out at eXp, and you're still only pulling two random leads a month from social from people who didn't already know your name. That's not a talent problem, that's a ceiling. This is the six month build that takes the work you're already doing, puts it in the right shape, gets your authority in front of the right buyer, and gets you to five closings a month from social instead of five in two years.
4,380 followers, 3,137 following, 873 posts. Follow ratio 0.72. That's a low authority signal to the algorithm and to anyone checking you out for the first time.
Engagement rate around 1.4%. The real estate benchmark is 3% to 6%. You're roughly 2 points under the marketplace, which is exactly what I told you on the call.
No posts indexed past October 2024. Google and Bing have dropped you from active search results. Either you slowed down or the algorithm stopped surfacing you. Both hurt.
Your handle sells beef jerky. A buyer searching "San Diego realtor" never finds you.
IG: izzy_thejerkyrealtor. TikTok: izzy_cazessus. FB: IzzyCazessusRealtor. Email: izzytherealtorsd.
Four different identities across four platforms. Impossible to find you with one search. A referral who remembers your name from a listing can't track you down if they start on the wrong channel.
7 likes. Effectively dead. And this is the one that hurts. VA and military buyers, which is your warmest niche, live on Facebook more than any other platform. You're invisible where your best audience actually spends their time.
Zero press releases. No Medium bylines. No podcast appearances. No journalist quotes. You're invisible to Google News.
Your niche is VA, military relocation, and first time buyers in San Diego. That's one of the easiest niches in real estate to get press coverage in. Every month you don't have a press footprint is a month Jason Cassity, Joy Chen, and Shaylie Gilliland keep owning Google page one for your own niche.
You're not starting at zero. 873 posts is real volume. You're on camera. You collaborate with other agents. You got past the shyness two years ago, which is the hardest part, and you already did it.
What's missing is structure. No pillars, no persona, no cadence, no PR, no long-form anchor. You're doing a ton of the right work in the wrong shape. This build puts it in the right shape.
The pillars, the target, the differentiator. Your VA / military angle sharpened into a real niche. A named persona you're actually talking to, not "San Diego buyers."
A custom portal with daily conversational prompts. You talk, we edit and publish. Every piece on-brand, unique, purpose-built. No generic templates, no Canva carousels.
Podcast in the Scottsdale studio. PR articles placed in real publications. AI search optimization so "San Diego VA realtor" surfaces your name in ChatGPT, Claude, and Gemini.
Positioning doc: category, differentiator, promise, enemy. The 10-page document every piece of content traces back to. Built in a 60-minute deep-dive call with Buck.
A named, real-world target buyer — VA relocator, first-time San Diego buyer, military family PCS'ing in. Demographics, psychographics, what they search for at 11pm, what stops them from calling.
The 3-5 flagship topics you own and defend — the categories Google, Instagram, and ChatGPT associate with your name. No more "whatever I feel like today."
A library of recurring themes mapped to each pillar — objection-handling, neighborhood deep-dives, VA-loan FAQ, listing walk-throughs — so you never wonder what to record next.
Conversational prompts in your custom portal. You open it, pick one, hit record. No staring at a blank camera. Fresh prompts every day, rotated against your pillars.
Show name, format, cover art, intro and outro, episode template. Record remotely on Zoom from San Diego, or come to the Qinary studio in Scottsdale whenever you want the in-person shoot. Launched on Apple, Spotify, and YouTube. Every episode feeds 20 to 30 shorts.
Full-cut edits with captions, hooks, b-roll, and sound design. Not a junior editor on Fiverr — the same production team cutting content for our premier clients.
Motion graphics, text overlays, and brand-consistent animation on every short. The visual layer that makes scrolling people stop.
Scheduling and posting across Instagram, TikTok, YouTube Shorts, and Facebook. Cadence managed by us. You don't touch it unless you want to.
Earned-media placements in real publications positioning you as the San Diego VA / military relocation expert. Not PR-newswire spam — actual journalist-quoted features.
Structured bios, schema markup, and content built to surface your name in ChatGPT, Claude, and Gemini when a buyer asks "who's the best San Diego VA realtor?"
Private Slack channel with Buck. Daily-ish check-ins, fast feedback on recordings, pipeline gut-checks. The human layer behind the automation.
Monthly read-outs on what's landing, what's dying, what to double down on. Plus an in-person San Diego analytics session in Month 5 — Buck's there monthly anyway for another client.
$1,297 charges today. Same amount on the same date each month for 5 more months. Clock starts the moment this payment goes through.
What you get either way: the full brand strategy build, the custom portal with daily prompts, the Scottsdale studio session, the podcast setup, all editing and publishing, the private Slack channel with daily coaching, the PR placements, and the monthly analytics reviews. Friend-rate pricing — the standard market rate for this scope is $2,500–$4,000/month.